Improving Student Achievement with Data Analytics



Leveraging Revenue Attribution for Marketing Campaigns


Logic20/20 pic


Christian O’Meara, an experienced Seattle-based senior executive, is a 20-year veteran of the business development and technology solutions industries. Today, Christian O’Meara serves as the chief executive officer of Logic20/20, a consulting firm that delivers innovative, technology-based business solutions to companies in a range of sectors, including healthcare, education, energy, and retail.

For most retailers, the effectiveness of their marketing campaigns can be measured by comparing the amount of revenue generated against the initial cost. For many companies, especially those with multiple marketing channels, pinpointing the exact source of sales leads can be a complex task.

After performing a revenue attribution analysis, companies are able to allocate most of their marketing budget towards activities with the highest rates of return (ROI). Attribution analysis allows a company to identify which marketing campaigns are attracting new or returning customers and which campaigns are running a deficit. Attribution models can consider a variety of factors, such as sales cycles or the marketing effort that most recently engaged the customer before a final purchase is made.

Promoting Community Involvement in the Workplace

Logic20/20 pic


Since 2005, CEO Christian O’Meara has led the technology consulting firm Logic20/20 Inc., which twice made Seattle Business Magazine’s list of Best Companies to Work For. Christian O’Meara brings his own volunteering background and prior experience with international relief work into the company’s culture by supporting organizations like Leaders for Africa and encouraging his staff to engage in community service projects and fundraisers.

Many fundraising events encourage businesses to raise funds as a team. In addition to supporting worthy causes, volunteering and other charitable service has a positive effect on employee morale and retention rates and demonstrates a firm’s social responsibility. In order to encourage more of their employees to participate in community service projects, companies can incorporate volunteering into their workplace culture.

Businesses can do this by providing incentives such as paid volunteer hours or recognizing standout employee contributions with an award or certificate. Employers can also attract candidates already involved in community service by drafting a company mission statement that includes a commitment to improving the community.

Investing in People Results in Improved Performance


Christian O'Meara

Christian O’Meara

Christian O’Meara is the recipient of a bachelor’s degree from Brunel University, England. Currently, Christian O’Meara serves as CEO of Logic 20/20 Inc., a business consulting firm based in Seattle, Washington.

In order to achieve great performance, companies need to focus on their employees. This means choosing the right people and creating a positive and fulfilling working environment. Here are some suggestions for promoting a positive corporate culture.

Manage the whole person. It is important to keep employees motivated by paying attention to their overall well-being. This includes being aware of not only their workplace responsibilities and performance, but also their emotional and physical wellness.

Mentor and encourage employees. Learning is a lifetime process, and providing regular training and mentorship to employees contributes to their professional development. Furthermore, let employees share their ideas and skills, and recognize those who go above and beyond.

Offer opportunities for community involvement. Engaging in outreach activities can be emotionally fulfilling for many employees. By organizing philanthropic projects, employers provide opportunities for workers to contribute to their communities while getting to know one another.