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Three Benefits of Engaging with a Mentor


Christian O'Meara

Christian O’Meara

An accomplished business development executive and consultant, Christian O’Meara founded Logic20/20 in Seattle, Washington, in 2005. In his leadership role with the consulting firm, Christian O’Meara relies on years of experience gained both as a mentor and mentee. Recently, he wrote an article for the Logic20/20 blog that explores the benefits of engaging with a mentor.

As a mentee, Mr. O’Meara has had the opportunity to learn from mentors that include a self-made billionaire and a PhD holder. As a mentor, he has helped advise individuals ranging from a former White House official to a Major League Soccer player. Over the years, Mr. O’ Meara has found that mentors provide benefits in several ways.

First, mentorship helps increase both honesty and humility. A good mentor will give honest advice and fair criticism, even if at first it is painful to hear, and a good mentee will listen to that feedback with an open mind.

Mentors also help mentees develop perspective. Every mentor draws upon a different career path, educational background, and set of life experiences, which provides each of them with a different perspective on a given challenge. By assembling a group of diverse mentors, a mentee can gather varied perspectives on any issue.

Finally, engaging with a mentor can provide vital business skills that otherwise only come through classroom training and real-world experience or, in some cases, may never come at all. While a good mentor will often proactively share advice based on business experience, a mentee can gain even more from the relationship by observing the mentor in action and asking relevant questions.

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Leveraging Revenue Attribution for Marketing Campaigns


Logic20/20 pic


Christian O’Meara, an experienced Seattle-based senior executive, is a 20-year veteran of the business development and technology solutions industries. Today, Christian O’Meara serves as the chief executive officer of Logic20/20, a consulting firm that delivers innovative, technology-based business solutions to companies in a range of sectors, including healthcare, education, energy, and retail.

For most retailers, the effectiveness of their marketing campaigns can be measured by comparing the amount of revenue generated against the initial cost. For many companies, especially those with multiple marketing channels, pinpointing the exact source of sales leads can be a complex task.

After performing a revenue attribution analysis, companies are able to allocate most of their marketing budget towards activities with the highest rates of return (ROI). Attribution analysis allows a company to identify which marketing campaigns are attracting new or returning customers and which campaigns are running a deficit. Attribution models can consider a variety of factors, such as sales cycles or the marketing effort that most recently engaged the customer before a final purchase is made.