Practicing a “Culture of We” to Build Successful Businesses

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As the CEO of Logic20/20, a business consulting firm in Seattle, Christian O’Meara strives to create an atmosphere of integrity and achievement. To accomplish this goal, Christian O’Meara promotes a “culture of we.” Here are some elements of the we culture:

Hiring outstanding employees and treating them well is essential. Companies grow when smart people accept challenges and solve them as a team, acquiring new skills and being given opportunities to lead new ventures.

Teamwork is vital. In a culture of we, the players work together without falling into the pitfalls of looking out for number one, which only adds unnecessary stress. When the teams wins, everybody wins. Helping other team members builds a strong group. In a cooperative environment, every employee should have a mentor and pass on their wisdom to someone else.

Peer recognition is also crucial. Being recognized by your teammates feels good and is sometimes rewarded with raises and promotions. Such honors remind everyone that all employees contribute to corporate success.

To promote unity, Logic20/20 has a social committee that gives people a chance to have fun outside of work by joining company soccer, basketball, or softball teams. For those interested in other types of recreation, video games, Scrabble, and even Lego blocks are available.

Finally, community involvement enhances the lives of both givers and receivers. Time spent volunteering is billable and Logic20/20 frequently reaches out to serve the needs of others.


Some Important Qualities of Good Mentorship

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Experienced executive Christian O’Meara has worked in areas ranging from business development to recruitment. Co-founder of Logic20/20, based in Seattle, Christian O’Meara believes in the importance of sharing the benefits received from mentorship by mentoring others.

Mentoring provides a supportive relationship that empowers many to achieve success. If you have received guidance from a mentor, consider passing on the fruits of that experience to others, which will further enhance your own development.

Good mentors are honest and humble. By sharing your experiences with those you mentor, you give them the opportunity to learn from your mistakes. Your honest assessment of their current path and goals will provide them an outside perspective to help them gain clarity. Good mentors also listen well, and consequently, better support those they mentor.

Sometimes mentees simply need encouragement when they face obstacles and feel like giving up from someone who has “been there.” Perhaps you can point out a way they could improve their company practices, be more effective at networking, or otherwise further their own personal development. As a mentor, you can help in all of these areas and many more through your words and personal example.

Three Benefits of Engaging with a Mentor


Christian O'Meara

Christian O’Meara

An accomplished business development executive and consultant, Christian O’Meara founded Logic20/20 in Seattle, Washington, in 2005. In his leadership role with the consulting firm, Christian O’Meara relies on years of experience gained both as a mentor and mentee. Recently, he wrote an article for the Logic20/20 blog that explores the benefits of engaging with a mentor.

As a mentee, Mr. O’Meara has had the opportunity to learn from mentors that include a self-made billionaire and a PhD holder. As a mentor, he has helped advise individuals ranging from a former White House official to a Major League Soccer player. Over the years, Mr. O’ Meara has found that mentors provide benefits in several ways.

First, mentorship helps increase both honesty and humility. A good mentor will give honest advice and fair criticism, even if at first it is painful to hear, and a good mentee will listen to that feedback with an open mind.

Mentors also help mentees develop perspective. Every mentor draws upon a different career path, educational background, and set of life experiences, which provides each of them with a different perspective on a given challenge. By assembling a group of diverse mentors, a mentee can gather varied perspectives on any issue.

Finally, engaging with a mentor can provide vital business skills that otherwise only come through classroom training and real-world experience or, in some cases, may never come at all. While a good mentor will often proactively share advice based on business experience, a mentee can gain even more from the relationship by observing the mentor in action and asking relevant questions.

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Leveraging Revenue Attribution for Marketing Campaigns


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Christian O’Meara, an experienced Seattle-based senior executive, is a 20-year veteran of the business development and technology solutions industries. Today, Christian O’Meara serves as the chief executive officer of Logic20/20, a consulting firm that delivers innovative, technology-based business solutions to companies in a range of sectors, including healthcare, education, energy, and retail.

For most retailers, the effectiveness of their marketing campaigns can be measured by comparing the amount of revenue generated against the initial cost. For many companies, especially those with multiple marketing channels, pinpointing the exact source of sales leads can be a complex task.

After performing a revenue attribution analysis, companies are able to allocate most of their marketing budget towards activities with the highest rates of return (ROI). Attribution analysis allows a company to identify which marketing campaigns are attracting new or returning customers and which campaigns are running a deficit. Attribution models can consider a variety of factors, such as sales cycles or the marketing effort that most recently engaged the customer before a final purchase is made.